Barbe de Rue in for AW 2024

Barbe de Rue in for AW 2024

"Dr. Fania Bajot is a French scientist-turned-entrepreneur who transitioned from a successful career in research to creating premium personal care products. Her passion for science, formulation, and craftsmanship led to the founding of Exotic Matter, Niche Creators, a boutique organisation dedicated to developing high-quality lifestyle and grooming products. 
Her inspiration for Barbe de Rue came not only from personal requests by men in her network but also from her father, whose long beard sparked her interest in formulating effective, high-quality beard care products. With a focus on naturally-derived, vegan-friendly ingredients, Barbe de Rue was created to meet the needs of modern men who value both functionality and simplicity.
 From beard oils to skincare, each Barbe de Rue product reflects the brand’s ethos of minimalist packaging, effective formulations, and sustainability. Handcrafted boxes made from upcycled art paper underscore the brand’s commitment to eco-consciousness and artisanal craftsmanship.
 With her unique scientific background, Dr. Bajot ensures that every Barbe de Rue product is thoughtfully formulated for optimal performance and care.
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